DOLLA for Photographers — Your Work, Beyond Instagram
Tutorials, presets, behind-the-camera — your audience follows you for $1/month, you keep every dollar.
Photographers have been told for years that the path is Instagram → workshops → preset packs → maybe a course. Each tier requires a different platform, different payment processor, and a different audience funnel — and Instagram's organic reach is now ~1–2% of followers.
The math of $1/month, applied to your work.
DOLLA gives photographers a platform where the same audience that follows on Instagram for free can follow on DOLLA for $1/month and unlock the deeper material. Free Page is the highlight reel. Monthly Page is the tutorials, preset packs, and BTS. Weekly Page is the inner circle: weekly preset drops, RAW file access, and direct portfolio review.
Free → Monthly → Weekly. The funnel built in.
Single-shot reels, photo-of-the-day, gear shorts, location previews, editing teasers.
Full tutorials, preset packs, RAW + edited side-by-sides, BTS from shoots, monthly portfolio review thread.
Weekly preset drops, RAW file access, 1-on-1 portfolio reviews, location-scouting walks, gear deep-dives.
What would your audience pay you?
Move the slider. The math is simple — that's the entire pitch.
Share of audience on the Weekly Page ($1/wk ≈ $4.33/mo).
Same audience. Same unit price. The take rate is the difference.
360 Monthly followers + 40 Weekly followers = $533/mo on DOLLA, paid the day they follow.
On Patreon at 8–12% + payment processing, the same audience nets ~$360/mo. The platform takes ~$40/mo of that gross — that's where the Patreon fee shows up.
What this looks like at different scales.
250 followers at $1/mo doesn't replace bookings, but it covers all software (Lightroom, Capture One, backup) and gives a steady stream of new client referrals from the audience that finds the BTS content.
2,000 followers Monthly + 80 Weekly ≈ $2,346/mo. At this scale a photographer can fund their own travel and skip sponsored shoots that compromise the work.
6,000 followers paying for tutorials and preset packs = $6,000+/mo direct. Verified-tier upgrades typically add another 25%.
Common questions from photographers.
Can I sell preset packs and Lightroom presets on DOLLA?
Yes. Most photographers post preset packs as a downloadable post on the Monthly or Weekly Page. Subscribers get all current and future preset drops as long as they're following — a much stronger pitch than one-time $30 preset sales.
How is this different from selling on Format or Squarespace?
Format and Squarespace are portfolio + commerce platforms. DOLLA is the audience-and-direct-support layer that runs alongside your portfolio. Many photographers use Squarespace for their main site and link to DOLLA from the Education or Behind The Scenes section.
Can I run paid mentorship through DOLLA?
The Weekly Page works well for mentorship — weekly portfolio review, direct DM access, and a tight inner-circle thread. Most photographers cap the Weekly Page at 50–150 mentees so attention stays high.
Do I need to disclose how I edit on DOLLA?
DOLLA has no specific editing-disclosure rule, but most education-focused photographers find that posting RAW + edited side-by-sides increases retention significantly. Subscribers want to learn the editing pipeline, not just see the final image.
Start free. Keep 100%. Forever.
No platform fees on your $1/month follows. No minimum payout. USDC settles to your wallet the moment a fan follows.
Create your DOLLA — it’s free →