DOLLA for Fitness Coaches — Programs That Actually Pay You
Workouts, programs, and check-ins — your clients follow you for $1/month, you keep every dollar.
Most online coaches end up running a Stan Store + a Whoop-style accountability app + an Instagram for content + a Stripe for billing — three subscriptions plus payment processor fees, none of which integrate. The result: 25–35% of every client dollar gets eaten by tooling before it reaches the coach.
The math of $1/month, applied to your work.
DOLLA collapses the stack. Your Free Page is your Instagram-style highlight reel. Your Monthly Page is your $1/mo accountability + program drop. Your Weekly Page is your high-touch inner-circle (form-check video review, weekly Q&A, custom programming). 0% creator fees means a coach with 1,000 monthly clients clears $1,000/mo more than the same audience on Patreon, and substantially more than on a custom Stripe + tooling stack.
Free → Monthly → Weekly. The funnel built in.
Daily workout demos, form-check reels, mobility drills, nutrition basics, transformation stories, free 7-day starter.
Full monthly programming (PDF + video), nutrition templates, weekly check-in thread, monthly form-review session.
1-on-1 form-check video reviews, weekly tweaks to your program, direct DM access, the inner-circle group thread.
What would your audience pay you?
Move the slider. The math is simple — that's the entire pitch.
Share of audience on the Weekly Page ($1/wk ≈ $4.33/mo).
Same audience. Same unit price. The take rate is the difference.
720 Monthly followers + 80 Weekly followers = $1,067/mo on DOLLA, paid the day they follow.
On Patreon at 8–12% + payment processing, the same audience nets ~$720/mo. The platform takes ~$80/mo of that gross — that's where the Patreon fee shows up.
What this looks like at different scales.
600 monthly clients at $1/mo + 80 weekly clients at $1/wk ≈ $946/mo plus the Verified/Sovereign tier lift. Time required: ~10 hrs/week of programming.
2,500 paying followers blend of monthly + weekly = ~$3,300/mo direct, before tier upgrades.
4,000 followers — most on Monthly, a tight 200 on Weekly — clears around $5,300/mo.
Common questions from fitness coaches.
Can I deliver structured programs (PDFs + videos + check-ins) on DOLLA?
Yes. DOLLA supports video, image, audio, and PDF posts on every page. Most coaches drop weekly programming on the Monthly Page and reserve the Weekly Page for higher-touch services like 1-on-1 form review and direct DM access.
How does this compare to running my own Stripe + Stan Store + WhatsApp setup?
A typical custom stack runs 3–5% Stripe + ~$30/mo Stan + ~$15/mo Calendly + WhatsApp Business. After fees and tools you keep ~88–92% of $1/mo. On DOLLA you keep 100% of $1.00 USDC.
Can I sell one-time programs (a 12-week strength block) instead of a subscription?
DOLLA's primary model is recurring follows. Most coaches structure 12-week blocks as 'follow for $1/mo, get the full block and weekly check-ins for the duration.' At the end clients can stay subscribed or drop off — most stay because the cost is so low.
Do my clients need a crypto wallet?
No. Clients can pay with Visa, Mastercard, Apple Pay, or Google Pay through Stripe; DOLLA converts to USDC on Base on the back end so the coach's $1.00 lands the same way regardless of payment method.
Start free. Keep 100%. Forever.
No platform fees on your $1/month follows. No minimum payout. USDC settles to your wallet the moment a fan follows.
Create your DOLLA — it’s free →