DOLLA vs Kajabi — Course Funnel, Without the $200/mo Floor
Kajabi gives you the deepest course-builder. DOLLA gives you the $1 funnel and 0% on every dollar that comes in.
Kajabi is the deepest, most-customizable course platform on the market. It's also the most expensive: a $149/mo floor on the cheapest plan, climbing to $399/mo, before you've sold a single course. For course creators making under ~$3,000/mo, the platform cost alone is a 5–10% take rate. DOLLA's 3-page architecture handles 80% of what most course creators need — at $0/mo platform cost and 0% fee on the $1/mo follow.
Side-by-side at a glance.
| DOLLA | Kajabi | |
|---|---|---|
| Creator fee | 0% on creator transactions | $149–$399/mo + payment processing |
| Platform monthly cost | $0 | $149–$399/mo + payment processing |
| Unit price | $1/month per follower | All-in-one course platform: course builder, email marketing, landing pages, payment processing, community |
| Settlement rail | USDC on Coinbase Base (sub-second) | Stripe / PayPal (USD) |
| Funnel architecture | 3 pages: Free / Monthly / Weekly | Flat (creator builds it) |
| Charitable commitment | Majority of premium-tier revenue committed to charitable causes | None at the platform level |
Honest about the trade-offs.
Pretending Kajabihas no advantages would be marketing spin. Here's where they're genuinely better today.
Kajabi lets you design quizzes, certificates, drip schedules, custom checkout pages, and complex multi-product funnels. DOLLA's course delivery is post-based (videos + PDFs on the Monthly Page) with a simpler, more opinionated structure.
Kajabi includes a full email-broadcast and automation engine. DOLLA does not — most course creators on DOLLA run Buttondown or ConvertKit alongside.
Kajabi offers a fully-white-labeled course site at coursecreator.com instead of kajabi.com/coursecreator. DOLLA pages live at justadolla.com/c/handle for now.
The case for switching — or layering.
Kajabi's cheapest plan is $1,788/year before any sales. A new course creator earning $500/mo loses 30% of revenue to platform cost alone. DOLLA charges nothing at the platform level — revenue comes from optional premium-tier features users buy on top.
Kajabi's effective take (plan + processing) lands around 8–12% for most creators. DOLLA takes 0% on creator transactions and absorbs the payment-processor fee on card payments.
Free Page = lead magnet (Kajabi sells this as a separate landing-page product). Monthly = course access. Weekly = mastermind. The funnel exists by default on DOLLA; on Kajabi the creator builds it.
Kajabi courses typically price $97–$497 one-time or $29–$99/mo recurring. DOLLA's $1/mo entry expands the audience 30–100x. Most course creators using both find DOLLA brings in volume that converts up into Kajabi-sold high-touch programs.
What would your audience pay you on each?
Move the slider. The unit price is held constant; the take rate is the difference.
Share of audience on the Weekly Page ($1/wk ≈ $4.33/mo).
Same audience. Same unit price. The take rate is the difference.
1,350 Monthly followers + 150 Weekly followers = $2,000/mo on DOLLA, paid the day they follow.
On Kajabi at $149–$399/mo + payment processing, the same audience nets ~$1,395/mo. The platform takes ~$105/mo of that gross — that's where the Kajabi fee shows up.
The honest decision tree.
Use Kajabi if you have a $497-product business that needs deep customization, certifications, or complex drip schedules — and the $200+/mo cost is rounding error against your top line. Use DOLLA if you want the funnel architecture out of the box, a $1 entry point that expands your audience, and 0% take on every dollar — most course creators under $3K/mo of recurring revenue.
The path most creators take.
Most course creators don't migrate fully off Kajabi — they layer DOLLA on top. Use DOLLA for the $1/mo entry-level offer, link from DOLLA's Monthly Page to your Kajabi-hosted high-ticket program for upsells. Over time, creators who don't need Kajabi's full feature set drop the Kajabi subscription entirely.
Common questions about DOLLA vs Kajabi.
Can I deliver a structured multi-module course on DOLLA?
Yes — pinned posts on the Monthly Page, one per module, with video + worksheet + transcript. The Weekly Page hosts the cohort: weekly live calls, hot-seat sessions, and the inner-circle thread. The structure is simpler than Kajabi's curriculum-builder but covers the typical course shape.
Does DOLLA have certificates or quizzes?
Not natively. Most creators who need certificates issue them manually via PDF generators (Canva, Adobe). For quizzes, Typeform's free tier integrates well — link from a DOLLA post. If you need built-in quizzes + certificates as a hard requirement, Kajabi or Teachable still wins.
Can I price my course higher than $1/month on DOLLA?
Higher-priced offerings run on the Weekly Page (~$4.33/mo), and Sovereign-tier ($4.99/wk) lets users send custom donations on top. For a $497 course, most creators keep that on Kajabi/Teachable and use DOLLA as the lead-gen / nurture / community layer that funnels into it.
What about Kajabi's email automation?
Run a free Buttondown, ConvertKit free tier, or Beehiiv free tier alongside DOLLA. Most course creators do exactly this regardless of platform. The integrated-email-in-one-tool advantage of Kajabi was bigger in 2018 than 2026 — there are now 10 great free email tools.
Try DOLLA free. Keep 100%. Forever.
You can keep your Kajabi account running. DOLLA is additive — most creators run both during transition, and the math reveals itself within a billing cycle.
Create your DOLLA →